Understanding Consumer Behaviour [Trusted – PACK]

High involvement but few differences between brands (e.g., flooring).

Understanding consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods and services to satisfy their needs and desires. It is a complex blend of that explains why we often buy things we don't need simply because they make us feel good. 🧠 The Psychology of "Why" Understanding Consumer Behaviour

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers. High involvement but few differences between brands (e

Low involvement with little brand difference (e.g., salt or toothpaste). or organizations select

Researching solutions via the internet, friends, or ads.

Two 10% discounts often feel more valuable to a shopper than a single 20% discount.