The video exploits the human startle response. By forcing the viewer to lean in and turn up the volume to "hear" the quiet intro, the creator ensures a maximum physiological reaction when the "screamer" eventually hits.
The video typically starts with a serene or mundane scene, such as a stationary camera shot of a room or a landscape, often accompanied by low-volume, relaxing music. valentine02.mpg
If you are looking for a more formal analysis or if this pertains to a specific media studies assignment, I can help you: Write a of the "Shock Site" subculture. Compare it to modern jump-scares in horror films. Outline the history of viral video formats . The video exploits the human startle response