Where To Buy Gold — From

: Recommended for its high level of transparency and ease of use for online retail.

Before finalizing a purchase from any dealer, experts from CBS News and FINRA recommend asking the following: where to buy gold from

: Noted as a strong option for accessible online retail for those who prefer shopping through familiar platforms. Market Intelligence (April 27, 2026) : Recommended for its high level of transparency

The following retailers are frequently cited by reviewers from CNBC Select and Money.com for their reliability and specific strengths: For most individuals

How to Buy Gold to Diversify Your Portfolio - Charles Schwab

Buying physical gold—such as bullion bars or coins—requires balancing convenience, price markups (premiums), and security. For most individuals, reputable online dealers or established big-box retailers offer the best mix of transparency and accessibility.

: Best for in-person retail . Membership is required, but it is highly attractive because its markups are often as low as 1% to 2% , compared to the industry standard of up to 10%.