Despite its importance, sustainability has slightly fallen off the immediate executive agenda as economic survival takes precedence. The State of Fashion 2026: When the rules change - McKinsey
The industry is transitioning from post-pandemic "revenge shopping" to a more sober economic reality. World Fashion
: 70% of executives cite a lack of consumer confidence and appetite to spend as their primary concern for the coming year. Despite its importance
: While established markets like the U.S. and Europe face slow growth, emerging players like Africa are being identified as new global fashion leaders. Technological Transformation World Fashion
: 45% see AI-driven marketing as a major value driver, and generative AI is increasingly used for creative tasks and "AI agents" that assist in shopping. Sustainability and Environmental Impact