The industry is broad, encompassing several high-revenue pillars:
The landscape is defined by the "digital normal," where the distinction between digital and traditional content is becoming irrelevant to consumers.
: Over-the-top (OTT) spending is seeing a 10.1% CAGR , far outpacing traditional broadcast TV advertising.
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The industry is broad, encompassing several high-revenue pillars:
The landscape is defined by the "digital normal," where the distinction between digital and traditional content is becoming irrelevant to consumers.
: Over-the-top (OTT) spending is seeing a 10.1% CAGR , far outpacing traditional broadcast TV advertising.