: Content creators are generally responsible for self-labeling their material to ensure it does not appear in feeds for younger audiences.

: Most major video and social platforms use "Mature" tags to identify content intended for users 18+ due to language, adult themes, or suggestive imagery.

: Recent data indicates that older audiences are becoming primary drivers for long-form video platforms like YouTube. This demographic often consumes a broader range of genres and engages with long-form entertainment more consistently than younger users.