You Can Kill An Idea, But You Can't Kill An Opp... Instant

: New ways of capturing value (e.g., subscription vs. one-time purchase).

: Use trends to look further ahead and understand the "opportunity landscape" before committing resources. You Can Kill An Idea, But You Can't Kill An Opp...

: The word "opportunity" comes from the Latin ob portu (meaning "into port"), referring to the right wind and tide conditions for a ship to enter. Success comes from aligning your "cargo" (product) with the right "tides" (market conditions). Shopping & Availability : New ways of capturing value (e

The phrase you are referring to is likely the title of the business book by Pam Henderson . This guide explores the core philosophy of "Opportunity Thinking," which suggests that businesses should prioritize finding broad "opportunities" in the market rather than focusing solely on individual "ideas". Core Concept: Idea vs. Opportunity : The word "opportunity" comes from the Latin

: Available at major bookstores like Amazon and John Wiley & Sons.

: Ideas are often too small, fragile, and easily "killed" by internal politics or lack of immediate market fit. Statistically, it can take up to 3,000 ideas to lead to just one profitable product.