A Concise Guide - To Market Research

The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. springerprofessional.de A Concise Guide to Market Research - Springer Nature

: Detailed chapters on ANOVA, regression analysis, factor analysis, and cluster analysis . A Concise Guide to Market Research

: Practical tips for interpreting SPSS output and presenting findings to stakeholders . Key Features for Students & Professionals The book helps readers perform analyses, interpret the