Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts.
To combat "attention fatigue," platforms like Amazon and Netflix are using AI to dynamically alter episode lengths or generate intelligent recaps based on user time constraints. Roughly 60% of streaming now occurs on mobile
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY - EY Virtual actors and AI idols, such
Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers. Consumption Shifts and the Attention Economy
The industry is moving from mere AI experimentation to full-scale integration across production and consumer-facing content.
New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy